What is Branding?
To create an effective branding strategy, firstly we have to understand exactly what branding is.
The brand is the overall image of a company or service that customers associate with your business. Upon seeing a name, tag line, logo or brand design of the business, consumers are able to associate that brand with your business and it brings the product or service you are providing to the forefront of their mind.
Some of the world most powerful brands include, Mc Donalds, Google & Apple. As soon as you see any of their logos you know exactly what they do, some of their history and have an emotional connection whether it is good or bad.
A brand is not just a logo, it is the complete message you want the public to receive.
What Branding should achieve.